Why you need a professional email address for a business

Imagine you’re looking for a plumber online. You want to find a reputable professional who you can rely on and, after scrolling through numerous websites you finally decide on the one you want to contact. It all looks perfect until you read “Email me at joesplumbing@hotmail.com

Or what if you meet somebody at a business networking meeting. You are looking to hire a PR professional, for example, and the person you are talking to ticks all the right boxes.

Then, he hands you his business card and tells you to get in touch at cassanovajohn1987@yahoo.com.

Next time you’re on the road, keep an eye out for unprofessional email addresses. You’re sure to find one!

Unprofessional email addresses ruin the credibility of a business. You wouldn’t wear a Hawaiian shirt for a meeting with your bank manager or tell the Board of Directors the suggestive nickname you earned in Ibiza.

So, with professionalism in mind, don’t let your brand make a terrible impression with an inappropriate email address.

A custom email address helps your business to be taken seriously. If you create a professional email address, you can use the same name to create a website or simply a Facebook presence.

This will have five key benefits:

Branding

The email address joe.johnson@jjplumbing.co.uk incorporates the business’s brand name; people who see your contact details can even make an educated guess about the URL of your website.

Giving out your email address becomes an indirect way of promoting a company’s web address, whereas using joesplumbers@gmail.com gives potential customers no indication of where they can find you online.

Authenticity

A professional email address creates an air of authenticity. Using plumbingspecialist147@yahoo.co.uk, on the other hand, simply does not convey trustworthiness.

Consumers look for indications that an online business is legitimate before handing over their cash or sharing a web link with their friends so, if you have a well-presented website or Facebook presence with authoritative information and an appropriate domain name, don’t let yourself down with a questionable free email address on your contact page.

Simplicity

So many people use free email services that finding a username can be difficult. This means that people often have to add a string of numbers or an extra word to their name or nickname to find an available option.

So, while clothesshop@gmail.com looks unprofessional, clothesshop1989@gmail.com is even worse!

The lack of new username options means that getting an email address with one of the popular, free email platforms now requires creative thinking and compromises.

In contrast, emails set up with your own domain can be simple and streamlined. Some options include:

  • [firstname]@domain.co.uk
  • [firstname.surname]@domain.co.uk
  • sales@domain.co.uk, support@domain.co.uk, admin@domain.co.uk etc.

Scalability

If you founded your business as a solopreneur and have grown to house a staff of ten, using custom email addresses based on your domain name is the only realistic way to manage this growth.

When you already have saira@greatdogfood.co.uk and yasmin@greatdogfood.co.uk, creating new professional email addresses when Mark and Alex join the company is no big deal.

If you use free email addresses, however, new staff or departments will cause a headache.

Creating a series of addresses like greatdogfood-saira@hotmail.com and greatdogfood-alex@yahoo.com is unwieldy and looks, frankly, ridiculous.

Ownership

If your free email address is suspended, there is very little you can do about it because the email account never truly belonged to you. Could you cope if Gmail or Hotmail cancelled your account and lost all your messages?

If, for whatever reason, your free email account is cancelled, your customers will not be able to get in touch with you and your business cards and other promotional materials will be instantly obsolete.

Avoid this catastrophe by using email addresses owned by your business and take full control of your communications.

Conclusion

Email accounts can then be easily managed on the web, using software like Thunderbird and Outlook, or on gadgets like iPhones, Android devices and Tablets.

Speak to PR PC Support & Cloud Services for the complete package :
– Custom, Personalised domain name
– Facebook Page
– Professional business email accounts

Email addresses are not something any brand should compromise on. Create a great impression and make your contact details memorable and appropriate, not embarrassing and unprofessional.

PR PC Support & Cloud Services packages

Package 1
– Domain Name (3 Years), Facebook Page, Email setup £120 one off fee
– Office 365 Business Essentials Mailboxes ( £5 per month per user)

Package 2
– Domain Name (3 Years), Facebook Page, Email setup £120 one off fee
– Office 365 Business Premium Mailboxes ( £11 per month per user)

Optional website landing page – with logo & contact details – £50

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